New York (CNN) — Thirty-six percent of us who will be watching the Super Bowl this Sunday night aren't watching for the game, they're watching for the commercials.
But in the end, do they actually make people want to buy what they're selling?
Believe it or not, despite all the buzz, a recent shows 80 percent of those ads don't make people to buy the stuff they're selling.
So why are companies spending big bucks on ads year after year?
If doing this ad during the super bowl does not increase sales and doesn't up their profit, why are we doing this?
They do it because if it is successful, the gain is tremendous.
Some experts say the Super Bowl ad craze started 30 years ago when Steve Jobs took a chance by airing a controversial ad for apple's debut of the Macintosh computer, drawing parallels between ibm computers, and the conformist society in George Orwell's novel "1984."
Apple saw a huge spike in Macintosh sales. It was incredibly effective, it was emotional and i think ever since then, that was the benchmark and is still the benchmark today that people use to decide whether or not a super bowl ad is effective.
That ad cost hundreds of thousands of dollars to produce… since then the cost to produce and air the commercials has skyrocketed.
In the past decade, Forbes Magazine says money spent on advertising during the super bowl has doubled from $150-million dollars to more than $300-million…because it's one of the few TV events of the year that's evidently DVR-proof.
Since companies are spending all that money on just a few hours of TV broadcasting, some now release teasers weeks ahead of the big game to garner buzz online.
So which will be the ones we're all talking about and which will fall flat? We'll have to wait until Sunday to find out.