CNN — The Broncos and Seahawks aren't the only ones preparing for Sunday's Super Bowl. There's plenty of party planning and plenty of shopping happening ahead of the big game too.
A survey by the National Retail Federation found 181 million Americans plan to tune in for the championship game on Sunday.
To get ready, they'll spend an estimated $12.3B. That's $68.27 on average, just slightly down from the $68.54 they spent last year.
Leading the way, younger consumers. Those 18 to 24 will spend almost $93 on average, and sports fans 25 to 34, more than $100.
The majority of the spending will be on super bowl snacks, 77% of those surveyed said they'll be doing some shopping in the food and beverage aisle for Sunday's game, but some will even be in the market for a new TV, with an estimated 7.7M expected to be purchased around the game.
Another driver of spending, team apparel.
10 million Americans will skip the party planning altogether, and head out to a restaurant or bar to watch the game.