Las Cruces, N.M. (KDBC) — More than 800 people wore pink in the "Tough Enough to Wear Pink" Annual Luncheon Wednesday.
The event helps bring support to those affected by breast cancer while having a little fun with a fashion show.
This year, models and survivors strutted across the catwalk to raise awareness for the disease.
"A lot of people don't realize that it can happen to anybody at any age I think it's obviously associated more with older women but it does happen especially if you do have a family history of breast cancer," said Lynda Garcia, the event co-chair.
The organizers of the group stress the importance of getting checked and early detection.
Since the program started in 2007, nearly $3 million have been raised for breast cancer research.
The campaign is capped off with the New Mexico State University football game against Rice University on Saturday where fans are asked to attend wearing pink.