LAS CRUCES, N.M. — The New Mexico State Aggies unveiled pink uniforms Tuesday for the upcoming Tough Enough to Wear Pink  game against the Rice Owls.
Since the idea first sparked up by breast cancer survivors with ties to the university, Tough Enough to Wear Pink has raised more than $2 million for research through various events highlighted by the Pink Game.
"I'm proud and I'm happy to wear pink for this game," said NMSU defensive lineman Kevin Laudermill.
In previous seasons the team has worn pink gloves or socks but never full uniforms.
But since the beginning the campaign has always had strong support from the community whether it's a pink fire truck or pink banners throughout town.
"Last year joining with Cowboys for Cancer we raised over $1 million in cash and in kind contributions," said TETWP Co-chair Laura Coniff.
While the money goes a long way to help research in New Mexico, the pink events also help raise awareness that can increase the survival rate for women.
Co-chairs Magelia Boston said it helps having more young people joining the cause and has even had young children at schools remember some of the presentations.
"She remembered everything I said about mammograms and talking to your parents," Boston said. "I feel good because it comes back to you in ways you didn't expect."
As a cancer survivor herself, Boston said there's not a day where she doesn't think about her blessings.
She said with the events scheduled for Tough Enough to Wear Pink others dealing with breast cancer can also find the support to carry on.
"People draw strength from one another," Boston said.
The game against Rice is October 19th.