Per view donations made for The Center Against Family Violence
Local business Frontera Marketing released a Youtube video this morning in hopes of spreading love in the form of virality. Each view will generate a donation for the Center Against Family Violence.
The video, asking El Pasoans to define love in three words, was developed by local Marketing Agency President, Charles Morris.
“It started as an idea to capture reactions from people in the city about LOVE – connected to the Valentine’s holiday.” Morris said. "As the project took shape I could see it was a very special film and I wanted to use it for good to help a local non-profit organization. I chose The Center Against Family Violence. I am familiar with their critical work and the role that love plays in healing. In my entire Marketing career – this is the project that I am the most proud of.”
The film is sponsored by title sponsor Southwest University and corporate sponsor Mesa Street Grill. Proceeds are being put to a fund that will donate 5 cents for every YouTube views – to a stated goal of 20,000 views.
The link to the video is provided below: