EL PASO — According to the National Retail Federation, Americans are expected to spend $18.6 billion on candy, flowers, jewelry and gifts this year. That's about $131 a person, which is up $5 from 2012.
With Valentine's Day less than a week away, businesses in El Paso said they are definitely seeing a boom in sales.
Ellen Lacy, owner of the jewelry store Lacy & Co. in West El Paso said their rush started weeks ago.
"There's always a spike in sales for Valentine's Day. We're always prepared for busier times of the year, Christmas and Valentine's , Mother's Day, those are all big holidays...big gift-giving holidays," said Lacy.
Leigh Kersh, owner of specialty store, Chocolat' in West El Paso also said the weeks leading up to February 14th are always the busiest.
"It's quite a busy holiday. In El Paso, everybody seems to love their mom, their sisters, their daughters. We get a lot of the old customers, this year we've got a lot of new customers, which is really making us happy," said Kersh.
Kersh suggests placing an order early because she said no matter how much they prepare, their sweet, chocolate treats always sell out.
Lacy & Co. is going out of business, but will be open through the Valentine's Day holiday. All of their jewelry is marked down. The store is scheduled to permanently close on Saturday, February, 16.