(CNN) — he stakes are high and so is the stress, but not just for Super Bowl players. Advertisers are spending millions of dollars this year to capture the attention of more than 100-million people who will watching.
The Super Bowl means big money and a big gamble for advertisers, in fact a lot of people watch the super bowl for the commercials, not necessarily for the game.
Most advertisers are also using social media to enhance their reach and even having online contests to decide the ending of the ads.
Annual spending on Super Bowl ads have doubled over the last decade, from 130 million dollars for the 2003 game to almost 263 million last year.