It was hard to ignore the equal opportunity present in Oprah Winfrey's interview with Lance Armstrong, the first part of which aired on OWN Thursday night.
While the "Oprah's Next Chapter" episode was all about Armstrong and his troubles, Winfrey did have something to gain: exposure for her still-growing network.
In the end, 4.3 million tuned in to watch Armstrong's admission that he did use performance-enhancing substances.
According to a statement from the network, 3.2 million watched the interview at 9 p.m., making that the second highest OWN telecast to date. An additional 1.1 million caught the interview at 10:30 p.m.
The top telecast for OWN was the March 2012 "Oprah's Next Chapter" episode that featured Whitney Houston's family, including the late singer's daughter, Bobbi Kristina. That episode was watched by 3.5 million.
The second half of Winfrey's interview with Armstrong airs Friday on OWN at 9 p.m. ET.
™ & © 2013 Cable News Network, Inc., a Time Warner Company. All rights reserved.