Starbucks is headed to Vietnam

Thursday, January 3, 2013 - 9:28pm

Starbucks is headed to Vietnam.

The store, set to open in Ho Chi Minh City, will be operated by Hong Kong Maxim's Group, a heavyweight restaurant player with substantial holdings in the region. Maxim's Group already runs more than 130 Starbucks locations in Hong Kong and Macau.

The move is part of a concerted effort by Starbucks to expand its Asia footprint.

Starbucks currently operates in 61 countries. Vietnam will be number 62. The company already has 3,300 stores in the region.


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