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Thousands of people are downtown right now for day-one of the Neon Desert Music Festival.
It is now a two-day event - something that has fans, organizers, and local businesses owners excited.
"Everywhere you go, people are like what are you doing tonight, Neon desert?" explained Jerimah Miller.
The 4th annual music festival has brought dozens of artists to the Sun City.
"It's a good time man,” Miller said. “Everyone is here ready to have a good time. I'm happy to be here."
The big news this year, a whole extra day of music for people to enjoy.
Organizers say around 14 thousand fans are expect to show up, the largest crowd the festival has seen.
"The first year we had around 10 thousand, the second about 12, last year was 11,” said festival organizer Zach Paul. “So I think we are going to beat each one of those each day."
With the extra large crowd, local businesses are looking to capitalize.
SOHO Sports Bar sits right next to the entrance of Neon Desert.
Owner Anothony Dinapoli said business varies from year to year.
"That's why I’m excited to see how it is going to finish off this year. One year we did awesome. One year we didn't do as well as we thought we would."
But he said he has high hope now that the festival is now two days.
He also said it shows downtown is thriving.
"People see what is going on down here,” Dinapoli said. ”They see a lot of change. They see that El Paso is going. We are trying to be a modern city. And I think that is a great thing."
And organizers of Neon Desert hope to grown with the city.
Eventually they want to make the festival a three day event.
"The key right now is growth. We want to bring in bigger artist. Maybe even make this a three day event," Paul said.
If you missed the festival tonight, you can still get passes for tomorrow.
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