Local businesses expect economic boost from Sun Bowl game

MGN Online
Sunday, December 8, 2013 - 10:06pm

With the big day less than a month away, football fans gear up to support their favorite teams and businesses in El Paso see dollar signs ahead.

There's no doubt the extra tourism for the New Year's Eve Sun Bowl game boosts the local economy, and hotels, restaurants, and other venues expect to share in the wealth.

"Because we open earlier, we'll have increased revenue. There's a drop-off during the game and then right after the game, people come pouring in afterwards. Plus, it's New Year's Eve, so it's just a great day all the way around," said Edward Davis, the general manager at Nuovo Capetto's in west El Paso.

According to a study done by "Texas Perspectives" in 2010, visitors generated nearly $25 million in profits locally.

"Traditionally, December is a slow month in El Paso. Most of the hotels at the airport, in and around town have to do with business, and generally speaking, business drops off about the first week of December, starts to drop off and you won't see an increase until about the second week of January. So, the Sun Bowl is really a super, economic boost for us," said Amen Ayoub, the general manager of the Radisson Hotel in El Paso.

The Radisson has traditionally hosted Sun Bowl teams for the last six years and say they're expecting to be all booked up for the game this year.

They look forward to welcoming the players and their fans to the Sun City.


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