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Cracker Jack Gets a Caffeine Boost

Monday, November 19, 2012 - 9:19pm

Need your fix of caffeine? Well, caffeine is coming to the Cracker Jack Box.

Frito-Lay plans to introduce a line of Cracker Jack by the end of the year that features coffee.

The new line is to be called "Cracker Jack'd" containing snack mixes, popcorn clusters, and "power bites" wafers.

Frito-Lay says the snacks will be labeled as containing coffee and caffeine and will be marketed to adults only.



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