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El Paso, TX (KDBC) — El Paso's new downtown ballpark has a new name - Southwest University Park. The announcement was made during a press conference at Cleveland Square Park on Wednesday afternoon. Representatives from the El Paso Chihuahuas along with Southwest University President Yolanda Arriola made the announcement to the crowd.
“We at Southwest University are extremely excited to become a part of the Chihuahua’s baseball family,” said Yolanda Arriola, President of Southwest University. “Through this partnership we will continue to bring pride, excitement, and opportunity to our students and the El Paso community.”
The park name, Southwest University Park will be seen throughout the ballpark, and will be most prominently displayed at the entrances to the downtown park. The marquee logo piece will be located on top of the video board, which will be visible from inside the park as well as from downtown vantage points. The name will also appear on store merchandise and collateral pieces, across digital media and in advertising campaigns.
“It’s an exciting day when we get to reveal something as significant as the name of the most prominent new structure in El Paso. In less than two months, “Southwest University Park will be an attraction for family fun and entertainment,” said Alan Ledford, President of MountainStar Sports Group.
The contract with Southwest University is part of a 20-year agreement which will extend through 2033.
“Southwest University and the Arriola family are committed members of this community, and their enthusiasm for El Paso and this Ballpark makes them an ideal partner,” said Brad Taylor, General Manager of the El Paso Chihuahuas.
Founded by the Arriola family in 1999, Southwest University began creating local partnerships with the business community to build a curriculums in medical administration and healthcare support as well as technical concentrations. It earned official accredited university status in 2012.
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