Businesses Cashing In On Sun Bowl

Friday, December 31, 2010 - 6:35pm

Several people stand to profit off the game, no matter the winner.

Just steps from the Sun Bowl, fighting Irish and hurricane fans packed Mesa Street Bar and Grill.

"It's crazy, it's a lot of work because everyone's coming in and out for drinks," said hostess Alexis Sanchez.

"I live in the mountains, I have no running water, but I came down to see the game," said a Van Horn man who goes by Chili Chuck. He noticed this year was different, and he says it's a good sign of the economic times.

"I normally have a spot for my motor home but they wouldn't let me park there this year.”

“Right now we're expecting about 10 to 12,000 people at this tailgate,” said Jonathan Shoman. He is the PR manager for this area, dubbed the Robinson Entertainment District. He's trying to market it a little differently to draw in crowds.

“It’s a different venue for people that want a little bit different nightlife experience from downtown or Cincinnati, little more upscale here,” he said.

And although the fans have a common appetite, they do have unique tastes.

“I’m not a Miami fan because they’re convicts, and I’m a Catholic,” said Dan Oholleran, from Melbourne, Florida.

“Miami hurricanes because I like tornadoes, I like devastation, and I’m a catholic, but I’m not that good of a catholic,” said Chili Chuck.

And they say El Paso's been quite the host.

“We ran into a couple of people last night that took it upon themselves to give a tour of the entire city,” Oholleran said.

While the snow didn't bother most fans, some still decided to enjoy the game from inside.

“It’s why I left New York to move to Florida,” Oholleran said.

“I didn't think I would have to bring my thermal underwear to the Sunbowl,” said Anna Martinez, from Albuquerque.

But the hustle and bustle can’t be all that bad.

“We're completely booked, we can't accept any walk-ins or any reservations,” Sanchez said.
 

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