Advertisers already planning for Super Bowl ads

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Wednesday, September 4, 2013 - 11:29am

The Super Bowl is five months away and advertisers are already seeing dollar signs. Five companies have already pledged to air commercials during the big game.

Fox is reportedly charging four million bucks an ad this year, but experts say the hype is worth it. One of the advertisers Dannon, says its sales doubled after its ad two years ago.

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